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How Fashion Can Combat Greenwashing in 2023

As the fashion industry grapples with its impact on the climate, it must also reckon with how it talks about sustainability. Greenwashing — when brands use vague marketing terms to communicate a product’s “sustainable” bona fides, whether that relates to carbon emissions, water use, fabric composition or production — has long been a concern for activists and others doing the work to educate consumers on fashion’s harmful practices. It’s only become more sophisticated with time: It’s hard to go into a store or onto an e-commerce site without seeing a tag bill a product as “green,” “conscious” or “eco-friendly.” 

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